Terlato-Smith Media was founded by two marketers who saw the same problem over and over — HVAC companies doing great work but losing customers to competitors with a stronger online presence. We decided to fix that.
The HVAC industry is built on trust, hard work, and showing up when it matters. The best contractors don't always have the biggest marketing budgets — but they deserve to be found first.
At Terlato-Smith Media, we level the playing field. We bring enterprise-level digital marketing strategy to HVAC companies of every size across the Dallas-Fort Worth metroplex, with one goal: more leads and more revenue for our clients.
Terlato-Smith Media was built by two people who are serious about helping local businesses grow — and who aren't interested in making excuses when results don't show up.
Co-Founder & CEO
Cutler brings a deep background in digital strategy and paid media. He has spent years developing marketing systems for HVAC companies — learning what actually drives phone calls and booked jobs versus what just looks good in a report. At Terlato-Smith Media, he oversees client strategy and ensures every campaign is tied directly to revenue.
Co-Founder & COO
Cole leads operations and SEO at Terlato-Smith Media. His expertise lies in local search — understanding how Google ranks HVAC companies and building the technical and content foundations that produce lasting visibility. Cole believes that the best marketing is the kind a business owner can understand, measure, and trust.
We're not a national agency parachuting into a market we don't understand. Terlato-Smith Media is a DFW company, built by DFW people, serving DFW businesses.
The Metroplex is one of the fastest-growing regions in the country — which means more homeowners, more competition, and more opportunity for the HVAC companies positioned to capture it. We know this market because we live and work in it every day.
Get a free, no-obligation audit of your current online presence. We'll show you exactly where leads are going to your competitors — and how to take them back.
